EDMs or Electronic Direct Mail is one of the most cost effective marketing methods and trackable or measurable forms of advertising a business can implement. With an EDM from Taliana Design you can specifically target messages, offers and promotions to your audience.
The messages, which can be text, HTML or rich media, look like web-based advertisements rather than traditional email messages. Utilising customer segmentation techniques, we can help you to ensure that the message is appropriate to the group it is sent to as well as using personalisation or customisation techniques so your customers are addressed as an individual.
Here are just some of the benefits:
These benefits are not measurable with traditional print advertising or your standard letterbox drop.
If you printed a flyer and posted it to your customers; can you be certain the recipient got your flyer, opened it, referred the advertisement to a friend or found anything of interest?
You probably answered no to the above question and that’s why email marketing can benefit your business, increase your subscriber numbers, properly target your audience and reduce your printing expenditure. It's also SPAM compliant. We design a custom template to suit your company's branding and and each email is designed to suit your audience.
We use email clients such as Mailchimp. FutureMail, Campaign Monitor, Constant Contact to name a few.
If you’d like to better engage with your customers and create better email marketing campaigns, get in touch.